Legal

Privacy Policy

Last updated: April 2025

Stronger Sales Limited is committed to protecting your personal data. This policy explains what we collect, why we collect it, and your rights under UK GDPR and the Data Protection Act 2018.

1

Who we are

Stronger Sales Limited is a commission-based sales agency registered in the United Kingdom. We act as a data controller in respect of personal data we collect directly, and as a data processor when handling personal data on behalf of our clients.

If you have any questions about this policy or how we handle your data, contact us at: [email protected]

2

What data we collect

We may collect and process the following categories of personal data:

  • Name, email address, phone number, and job title
  • Business name, industry, and company size
  • Information submitted through our contact or enquiry form
  • Call recordings and transcripts where you have consented or been notified
  • CRM data relating to sales interactions conducted on behalf of our clients
  • Technical data such as IP address, browser type, and pages visited on our website
3

How we collect your data

We collect personal data through the following means:

  • Enquiry and contact forms on our website
  • Direct communications by email, phone, or in person
  • Data provided to us by our clients as part of our sales services
  • Automated technologies such as cookies and analytics tools on our website
4

Why we use your data

We process personal data for the following purposes and on the following legal bases:

  • To respond to enquiries - legitimate interests / performance of a contract
  • To carry out sales and qualification activity on behalf of clients - legitimate interests, with appropriate consent obtained at point of lead capture by our clients
  • To improve our services and systems - legitimate interests
  • To comply with legal obligations - legal compliance
  • To send relevant business communications - legitimate interests or consent where required
5

AI-assisted processing and automated calls

As part of our service delivery, we may use AI-assisted technology to make outbound calls, qualify leads, and process call transcripts on behalf of our clients. Where this involves automated decision-making or profiling that has a significant effect on individuals, we will ensure appropriate safeguards are in place.

All AI-assisted outreach conducted on behalf of our clients is carried out only on leads that have provided appropriate consent to be contacted, in line with PECR and UK GDPR requirements.

6

Who we share your data with

We do not sell your personal data. We may share it with:

  • Our clients, where we are processing data on their behalf
  • Technology service providers who support our operations (CRM platforms, communication tools, automation software) - all bound by appropriate data processing agreements
  • Legal or regulatory authorities where required by law
7

International transfers

Some of the third-party tools we use may process data outside the UK or EEA. Where this occurs, we ensure appropriate safeguards are in place, including Standard Contractual Clauses or reliance on adequacy decisions.

8

How long we keep your data

We retain personal data only for as long as necessary for the purposes set out in this policy, or as required by law. Enquiry data is typically retained for 24 months. Client and sales data is retained for the duration of the client relationship and for up to 6 years thereafter for legal and financial record-keeping purposes.

9

Your rights

Under UK GDPR, you have the following rights:

  • Access - request a copy of the personal data we hold about you
  • Rectification - ask us to correct inaccurate data
  • Erasure - request deletion of your data in certain circumstances
  • Restriction - ask us to limit how we use your data
  • Portability - request your data in a portable format
  • Objection - object to processing based on legitimate interests
  • Withdraw consent - where processing is based on consent, you may withdraw it at any time

To exercise any of these rights, contact us at [email protected]. We will respond within 30 days.

10

Cookies

Our website uses essential cookies to function correctly. We may also use analytics cookies to understand how visitors use our site. You can manage cookie preferences through your browser settings. A full cookie policy is available on request.

11

Complaints

If you are unhappy with how we have handled your data, you have the right to lodge a complaint with the UK's supervisory authority, the Information Commissioner's Office (ICO): ico.org.uk - 0303 123 1113

12

Changes to this policy

We may update this policy from time to time. The date at the top of this page reflects when it was last revised. We encourage you to review it periodically.